It says something for the dedication of a fan base when it starts to obsess over typography.
But after weeks of rumours and hearsay – and a few homemade versions – the BBC have at long last unveiled their official new logo for the revamped 2018 series of Doctor Who, under the watchful guidance of incumbent Showrunner Chris Chibnall and Executive Producer Matt Strevens.
And while the stars and creative team wax lyrical at the BBC Worldwide Showcase in Liverpool, in a highly confidential preview screening behind closed, bolted and deadlock-sealed doors, we folks on the outside are chomping at the bit for any information we can get – which is why reveals like this are guaranteed to set the internet ablaze.
Unpretentious – some would even say minimalist – in style, the logo consists of the show’s title spread over a single line of text, in yellow. It’s bookended by two horizontal lines that cut through the D and the O – with the Radio Times already speculating that the O and the H might form a re-orientated Venus symbol, commonly used to identify the female gender. If deliberate, it wouldn’t be the first time – as the inverted form of Theta Sigma, the Doctor’s old college nickname, proves in abundance.
The Series 11 logo was launched in a flurry of publicity this evening – along with an eye-catching new image of the Thirteenth Doctor, standing in silhouette against a grassy (or possibly rocky) landscape, gazing off at her TARDIS in the distance
It’s the handiwork of creative agency Little Hawk, who’ve rebranded the likes of ITV and Ben 10, among various others – so it’s clear that the BBC are taking this seriously.
“The Doctor Who logo and insignia are the quintessential signifier for the brand,” says BBC Worldwide Executive Creative Director, Rafaela Perera. “Our aim was to create modern and elegant designs that were anchored in the things that we love most about Doctor Who.”
As well as launching the logo via the usual social media channels, the BBC also unveiled a 16-second teaser, with sound created by Matthew Herbert – the creative director of the BBC Radiophonic Workshop, which was revived in 2012.
With a fresh batch of merchandise sure to hit the shops in due course, this is perhaps the most tangible indication yet that Doctor Who is completely reinventing itself. And while we may be waiting weeks or even months for any actual footage, this will at least give the fans plenty to speculate upon in the meantime. Roll on the autumn.
What do you think of the new logo? Be sure to let us know in the comments!